Allens (confectionery)

Allens is an Australian brand of confectionery presently produced by Nestle. It is best known for Minties, a soft chewable mint flavoured confectionery.

History

Allens was founded by Alfred Weaver Allen (1870-1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in the 1890s at his Fitzroy confectionery shop. By 1909, Allens was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley. It launched as a public company in 1922. Allens abandoned chocolate production after World War 2, however it went on to become Australia's largest confectionery company. [1] Allens was purchased by UK-based Rothmans Holdings in 1985[2] and later sold to Nestle. Allens is presently the top brand in sugar confectionery in Australia.[3]

References

  1. ^ Allen Alfred Weaver. Australian Dictionary of Biography, accessed 7 October 2011.
  2. ^ Confectionery. eMelbourne, accessed 7 October 2011.
  3. ^ Keeping it sweet. Convenience and Impulse Retailing, Jan/Feb 2010.